things you can do

fancy saving the world?

Greta. Gandhi. Attenborough. That guy called Swampy who used to dig himself into tunnels to stop roads being built. We all need people who are willing to stand up (or lie underground) for what's right. But we also need people who are ready to do their bit in any way they can, no matter how small it might be.

We have big dreams to make the world a healthier and better place to live, but there's only so much we can do on our own. To really change things for the better, we need people like you (and the businesses you work for) to get involved too. Here are a few little tips we've pulled together that can make a difference to the planet we live on and the people we share it with.

how to help

as a person

how to help

as a business

as a person

buy from B Corps

Next time you’re out shopping, think about switching (if you can) to a brand that’s B Corp certiﬁed. All B Corps have to meet really high environmental and social standards, which means your money is always going towards something good. You could even get your own workplace to think about becoming a B Corp too.

find out more

pledge to reduce your carbon footprint

We all know that climate change is a hot topic, and there are lots of things we can collectively do to lighten our carbon footprint. We've found Do Nation really handy – they help you work out what small changes you can make to reduce your footprint and calculate how much carbon you could save. We're also big fans of the Count Us In project. It highlights 16 simple steps everyone can take and is on a mission to get a billion people involved.

find out more

set it off

It's not just businesses that should be going carbon neutral. People should be doing it too. Once you've done everything you can to cut down your carbon emissions, find an offset provider to offset the rest. Then you can go around proudly announcing how carbon neutral you are. Well worth the money.

find out more

search sustainably

We’re big fans of supporting our fellow B Corps. If you want a free and easy switch, try using Ecosia as your search engine. It’s just like any other search engine, but they use their proﬁts to plant trees instead. So next time you're trawling the internet for compilation videos of people falling over, you could be planting trees too.

find out more

support the UN's sustainable development goals

The UN’s Sustainable Development Goals are “the blueprint to achieve a better and sustainable future for all”. There are 17 goals on the UN website (from ending hunger to making cities more sustainable) and lots of useful advice on how you can support them.

find out more

get involved with the big knit and the big grow

Every year, we run one campaign called the Big Knit and another called the Big Grow. The first one is an excuse to ask people to knit us tiny little hats, so we can pop them on smoothie bottles and raise money for Age UK. The second is all about getting kids to grow their own veg at school and home, so they can get to grips with where their food comes from. Take your pick (or just do both).

to the big knit

as a business

become a B Corp

We became a B Corp back in 2018 and it's one of the best things we've ever done. By joining together with more than 3,500 other companies who believe in using business as a force for good, we're part of a movement to make business more responsible and sustainable. Take the first step to becoming one too by filling out a quick assessment of your company.

find an offset provider

map your footprint

If you're not sure what impact your business is making on the planet, mapping your carbon emissions is a good place to start. We first started mapping ours in 2004 and it's helped us make some big decisions about things like packaging and the way we source our fruit. Head over to compareyourfootprint.com (they're a fellow B Corp) to kick things off. For something a bit more tailored, we'd suggest talking to a specialist consultant or getting a really brainy person to join your team. If you want to know more about who we've worked with, drop us a line.

find out more

stick up for human rights

No matter where they live or what they do, every single person on the planet has fundamental human rights that deserve to be respected and protected. Here at innocent, we have a bunch of tools that make sure our farms and factories are meeting human rights standards. Take a look at them below and if they're relevant to your own business, feel free to pinch them. We won't tell.

strive for sustainable farming

If you're a business that makes food or drink, the single most important thing you can do is strive for a sustainable supply chain. We're big fans of getting boots on the ground and walking the fields with our farmers so we can understand what they're up against. But we also have a few tools, documents and standards that give us a helping hand. We use the SAI-FSA (Farm Sustainability Assessment) to improve standards on farms and make sure all new suppliers go through our supplier approval process. Our top ingredient suppliers also have innocent ‘my roles’ with annual objectives and responsibilities. Then we use our security of supply document to keep an eye on everything, including our sustainable sourcing ambitions.

set the standard for factories

Just like our farms, it's really important that our factories are hitting high environmental and social standards too. Our hero supplier programme encourages them to build sustainability into their business by protecting human rights, cutting down their use of water and energy, and reducing their waste. If you want to borrow it to use with your own suppliers, be our guest. Here are some handy checklists.

go green in your office

There are lots of ways we can make our offices better for the environment. Investing in better recycling and switching to a 100% renewable energy provider is a good place to start. Then there are things like low flow tap faucets, low energy lightbulbs, natural ventilation and composting facilities. We've been working with the nice people at Seismic Change to build a clever tool that sets out what a really sustainable innocent office looks like. It means that whenever we open a new one, we're really clear on what it needs to have. It also helps us with our B Corp score. If you're comfortable with hefty Excel spreadsheets, have a flick through it below.

B Corp Office Promise tool